Colloidal Oat *SFD

• High in Protein, Beta Glucan, Vitamin E
• Relief itchiness associated to dry irritated skin
• Forms skin protective barrier to lock in water
• Softens and soothes skin

Oats contain molecules which can improve skin condition. Of these molecules, the particularly important ones are proteins, lipids, beta glucan and antioxidants. Colloidal Oatmeal being finely ground from the oat bran has been used for centuries to soothe dry, itchy skin by forming a thin film which binds to the skin to form a soothing protective barrier. Lipids in oatmeal replenishes lost oils in skin thus preventing irritation caused by dryness while Beta glucan acts as deep moisturiser and helps to maintain skin firmness by inducing collagen production. Oats are also packed with antioxidants called Avenanthramides which work like an antihistamine to reduce redness and itchiness when skin is irritated making skin smooth and moisturised.