Pomegranate, a fruit-bearing deciduous shrub that has been cultivated since ancient times is a symbolic of sanctity, abundance and faithfulness. It is often mentioned among a novel category of exotic plant sources called “Superfruits”. The fruit of the Pomegranate is actually a berry with thick reddish skin. Providing 16% of an adult’s daily vitamin C requirement per 100 ml serving. Pomegranate is also a good source of vitamins and polyphenolic compounds such as ellagitannins and flavonoids, which are very powerful antioxidants.
Cold-pressed Pomegranate oil is a rich source of antioxidants, phytoestrogens, omega-5 conjugated fatty acids, and conjugated linolenic acid (punicic acid). These fatty acids are powerful anti-inflammatory agents and free radical scavengers that repair skin tissue. It moisturises and nourish the skin, helping to reduce the appearance of fine lines and wrinkles while protecting it from environmental damage that can cause new ones to form.